L’OREAL Active Cosmetics organized a workshop for communicating new product launches and innovation of its three leading brands in dermocosmetics, Vichy, La Roche-Posay and Skinceuticals. The guests were beauty and health media, celebrities, influencers as well as cosmetic doctors.
A super – complex event which took place on Tuesday, February 13th 2018 at the Museum of Cycladic Art in Kolonaki.
1 all day event
3 brands
1 venue, 6 floors,
3 presentation rooms,
4 micro-events
120 attendees,
2 groups
8 simultaneous moves of attendees from room to room
3 event support crews,
35 people
3 room makeovers in 15’
1 production manager
2 flow managers
5 operational assistants
1 team dedicated to group handling
1 promo team,
4 people
3 tailor made mobile quizzes
3D installations
FB live feed
1 quiz through attendees’ mobile
6 awesome prizes for the winners
In a really complex venue which is rather but ideal for multi-dimensional events, Headline managed to cope with a challenging mission to organize 4 different events in a 6-store building. After careful planning, the workshop was completed with efficiency and great success, keeping up the pre-scheduled times, offering an unforgettable experience to the public, which showed a very positive response.
