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Mercedes Benz
Qatar International Motor Show
3D Avatars invading Middle East
The Experience.

The Qatar International Motor Show is the crème de la crème of car shows. The show brings together some of the most notable international carmakers showcasing their latest models. Tech and car enthusiasts from all over the world come together to celebrate their passion while enjoying a variety of side events and exhibits that each carmaker provides for their enjoyment.

This year Mercedes Benz chose Headline and 2B3D to provide the excitement at their impressive exhibition space, where we set up the world’s first real time avatar creation station. Besides having the “longest lines ever at the Motor Show” to experience our activations, we subsequently won the “best activation award” at the Motor Show.

The Features.
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12,000m2 venue

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thousands of enthusiasts from around the world

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5-day event

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over 20 international brands with exhibition areas at the event

The Results.
  • Award for “best activation” at the Motor Show for our client Mercedes Benz
  • More than 3,000 participants
  • The longest lines for anything at the Motor Show
  • First of its kind activation that offered enthusiasts from over 35 countries – a unique experience
  • Free media exposure from all the major media outlets of the region including TV stations