Athenian Brewery


Making Headlines with Athenian Brewery

The Brief: To attract a younger, more active, audience to the product via experiential marketing campaign.

The Solution: The Amstel Pulse Experience used a green box technology to take travelers from a walk to Mars to being boiled alive by cannibals in the jungle of Asia.

A large studio set with directors,  props and on site montage team  was set up in various squares in Greek cities to push sales and interact with consumers.




Did you love this project? Please share it with the world and we will love you forever!