Making Headlines with Barilla

 Creative Development of BTL activation under the generic idea of “Make every day special for your friends and family with a large choice of high quality pasta meals, easy to prepare”

Focusing on the promo essence “Italian love story” between pasta & sauces, that included:

Creative concept, contest mechanism and prizes, graphic design of in store materials communicating 

promo mechanism, prizes & special offers 

The following materials were developed: POP, Dedicated packs & Multipack sticker, theatralization materials artwork: kitchen, product stand, promo stand, display stand