Making Headlines with Athenian Brewery

The Brief: To attract a younger, more active, audience to the product via experiential marketing campaign.

The Solution: The Amstel Pulse Experience used a green box technology to take travelers from a walk to Mars to being boiled alive by cannibals in the jungle of Asia.

A large studio set with directors,  props and on site montage team  was set up in various squares in Greek cities to push sales and interact with consumers.

                                                               

x

2

Did you love this project? Please share it with the world and we will love you forever!